Pigeonhole

An Australian gift, homewares, apparel & accessories brand spanning almost 2 decades, with popup and permanent locations appearing in Perth, Sydney, Melbourne & Brisbane. The brand focusses heavily on independent design from upcoming Australian creatives along with select independent international design houses together with an in house range of jewellery & accessories produced in Seoul. Johann created this concept from scratch, launching his first store in 2007 on his 25th birthday. From designing stores, to curating products, to running a distribution office and a national retail chain with up to 15 locations at one time. Over his 18 years of leadership, the brand has been in over 100 locations in Perth, Sydney, Melbourne & Brisbane and also run a wholesale and production limb selling to over 600 boutiques and design stores worldwide with 4 offices including an international office in Seoul.