The Impossible Project i-1 Launch Australia

Responsible for bringing The Impossible Project to Australia as the very first distributor of what was an experimental photographic film project to help resurrect Polaroid instant film photography. In celebration of the worldwide launch of the i1 Camera - the very first new technology and new camera for 600 style instant photographic film - and in collaboration with Pigeonhole in Surry Hills, the camera was launched featuring an exhibition featuring renowned Sydney creatives and photographers capturing moments on film.